Target Margin
The benchmark every drink on your menu is measured against
Primary setting
Your target
75%
You keep £0.75 of every £1 earned
Healthy target
Adjust your target
Industry benchmark
Low <65%CautionGood 70–80%Excellent
Most independent cafés target 70–80% gross margin on drinks
A higher target means tighter ingredient budgets — balance quality with profitability
Any drink falling below this number is flagged in the Drink Builder
Café Details
Name, currency, and tax settings
Your café name will appear here
Used across all margin and cost calculations
%
UK standard rate is 20% · Set to 0 if not VAT registeredWastage Settings
Adjust how unavoidable losses are factored into your drink costs
%
Added to your bean cost per drink · covers dial-in shots, purge grinds, and end-of-day leftovers · industry range 5–8%%
Added to milk cost per drink · accounts for steaming losses and discarded milk · typical range 10–15%What Your Target Means
Max ingredient cost per drink at common sale prices · updates live
At a 75% target margin, the table below shows the maximum you can spend on ingredients per drink across common price points. Any drink costing more than this falls below your target and needs either a price increase or a recipe adjustment.
| Sale price | Max ingredient cost | Gross profit / cup | Ex-VAT revenue |
|---|---|---|---|
| £2.00 | £0.50 | £1.50 | £1.67 |
| £2.50 | £0.63 | £1.88 | £2.08 |
| £3.00 | £0.75 | £2.25 | £2.50 |
| £3.50 | £0.88 | £2.63 | £2.92 |
| £4.00 | £1.00 | £3.00 | £3.33 |
| £4.50 | £1.13 | £3.38 | £3.75 |
| £5.00 | £1.25 | £3.75 | £4.17 |
| £5.50 | £1.38 | £4.13 | £4.58 |
On a £4.50 flat white at 75% target, ingredients can cost at most £1.13 — covering beans, milk, and packaging — leaving £3.38 gross profit per cup.